February 26, 2010 - Columbia West Capital is pleased to announce the sale of NaturMed, Inc. ("NaturMed") to Hammond, Kennedy, Whitney and Company Inc. ("HKW"). NaturMed is a healthy living and nutritional supplements company located in Camp Verde, Arizona. Columbia West Capital served as the exclusive financial advisor to NaturMed.
HKW has acquired NaturMed in an all cash transaction. Financial details of the transaction were not disclosed. HKW is an Indianapolis, Indiana-based private equity firm with over $400 million under management.
NaturMed sells and distributes nutritional supplements under the brand name Institute for Vibrant Living ("IVL"). IVL is marketed directly to consumers via the mail and internet. The Company offers over 70 different products ranging from the popular "All Day Energy Green Drink" to super fruits and pro-biotics.
Founder Don Elgie along with partner Jay White have experienced steady growth with the company over the last few years even during the recent challenging economic cycle. In 2009 the company achieved approximately $30 million in sales. Bill Ruble joined the firm in 2004 and was elected President and COO in 2008. Mr. Ruble will serve as CEO of NaturMed going forward in a partnership with HKW. Jay White will also continue to serve with the company having responsibility for the creative and marketing aspects of the business.
"Columbia West's experience and expert guidance was critical in making the biggest transaction of our lives a success. They skillfully managed the marketing of the deal to potential buyers, the negotiations of the deal, the due diligence process and the closing to create a win-win situation going forward for all parties involved", said founder Don Elgie.