Baywood International, marketer of functional beverage and nutraceutical products, engaged CWC to sell its LifeTime brand to raise capital quickly in an effort to satisfy creditors, pay off debt and recapitalize the company in preparation for the planned growth of its New Leaf line.

After a full auction process, CWC sold Lifetime to Nutraceutical International, a public company capable of moving quickly.

CWC created a resolution among various creditors and shareholders to restructure the notes and negotiate a sale in terms resulting in more cash and a shorter timeline to close.