The direct-to-consumer probiotic pioneer Nutri-Health was approached with an unsolicited offer from Atrium Innovations, a publicly traded Canadian company.
CW was engaged to handle the exclusive negotiations with Atrium, begin an auction sale process to create competitive pressure, and provide a back-up option for Nutri-Health.
CW ultimately delivered a closed transaction with reduced risk to shareholders and a 32% valuation increase over the original offer. Shareholders were extremely pleased and the serial entrepreneur executives Fred Auzenne and Tracy King were able to move on to their next venture.